Booking’s Big Plans
The world’s biggest accommodation site has set its sights on our sector. In this interview, VP of Experiences Ram Papatla discusses Booking.com’s plans for tours, activities, and attractions. While it’s still early days for the brand in tours and activities, their incredible size in hotels and accommodations around the world means they are one company we should all watch.
Papatla spoke publicly for the first time about how they work with operators (including specifics on commissions and terms and conditions), their plans for FareHarbor, what are the big customer problems they are trying to solve, with Experiences, and how will leverage their enormous trove of traveler data to provide bookable tours and activities in-destination to accommodation customers.