With Instagram and other social media outlets, customers are looking to share their lives and adventures, especially when they’re on vacation. An amazing activity or tour can be the highlight of an entire trip, but an experience that is just ok will rarely be mentioned. Are you doing enough to make your business stand out?

In this video, Be a Better Guide founder and tour guide whisperer Kelsey Tonner shares his secrets on how to connect with guests and create experiences that will stay with customers forever.

Your customer experience – your guides – should be your competitive advantage, the secret weapon to ensure your customers won’t stop raving about your tour to everyone they know.